Challenge
As a new entrant in a crowded FinTech market, this startup had limited brand recognition. Traditional SEO would take 12-18 months to show results. They needed immediate visibility in AI search engines where their target customers (CFOs and finance teams) were increasingly searching for solutions.
Approach
We prioritized rapid implementation of llms.txt as the cornerstone of their AI visibility strategy: (1) Created comprehensive llms.txt with product features, use cases, and pricing, (2) Optimized for model-specific instructions targeting ChatGPT, Claude, and Perplexity, (3) Implemented structured data for financial services, (4) Built AI-optimized FAQ and documentation, (5) Launched targeted content in finance and accounting communities.
Results
AI citations increased by 67% in just 21 days. The startup now appears in ChatGPT recommendations for "financial planning software" and "CFO tools" alongside established competitors with 10x their marketing budget. 23% of new signups now cite "AI recommendation" as discovery source. Customer acquisition cost decreased by 31%.