Challenge
This established healthcare technology provider had 40% market share in traditional metrics but was losing ground in AI search. Internal teams were unaware of three venture-backed startups that were dominating AI recommendations despite having minimal traditional web presence.
Approach
Our Competitor Intelligence phase uncovered the hidden threat: (1) Identified 3 stealth competitors with 60% combined AI share-of-voice, (2) Reverse-engineered their AI visibility strategies, (3) Mapped their content distribution and authority signals, (4) Developed counter-strategy prioritizing high-impact technical fixes, (5) Executed 75-day roadmap with weekly AI citation tracking and optimization.
Results
Share-of-voice recovered by 28 percentage points across 7 AI models. The client regained category leadership in ChatGPT and Perplexity within 60 days. Competitive intelligence revealed that startups were using AI-native content strategies that traditional SEO tools couldn't detect. Three enterprise deals worth $1.8M were directly attributed to improved AI visibility.